Episode #14: What Makes a Marketing Tool Effective, an Expert Interview About Practice Newsletters, and an Image Editor So Simple to Use You Won’t Have to Ask Your Kids For Help

Feb 26, 2013

Episode #14: What Makes a Marketing Tool Effective, an Expert Interview About Practice Newsletters, and an Image Editor So Simple to Use You Won’t Have to Ask Your Kids For Help

“Show notes” are posted below each episode. This is where you will find relevant information and links related specifically to the episode.

When it comes to marketing advice, there are a lot of people out there who are very happy to tell you what you should be doing. I get emails every day from people claiming they have the next greatest thing ever – a “new” strategy, technique, or tool that promises to make all your dreams come true. The first question we need to ask ourselves is: “Does this marketing tool work?”. But that’s not the only question we need to ask ourselves. Another very important question to ask is: “What do I need to do to make sure this marketing tool works for me?”.

I once heard Brian Tracy compare marketing tools to treadmills. If you’re trying to lose weight, a treadmill “works”. There’s no debate about it. But the results you ultimately get from a treadmill depend on a number of factors. Two important ones are how often you use it, and for how long. A treadmill is going to work a lot better for you if you use it consistently. Using it just 15 minutes per day is a lot more effective than a full hour at a time, just when you feel propecia online like it.

One of those marketing tools we know works, yet we use about as often as most people use a treadmill, is a practice newsletter. I sat down with healthcare practice newsletter writer Tina Grove and discussed why practice newsletters work and how we can use them to market our hearing and hearing aid practices. She even created a special offer for viewers of the show.

Click Here for Tina’s Special Newsletter Offer

This episode’s “Tool of buy clomid online the Trade” is an really simple (free) online image editor – Pixlr.com. I love Photoshop and use it all the time. But Photoshop isn’t exactly simple to use and it’s pretty pricey. Pixlr is a great alternative.

Audiology Marketing Now Episode 14

8 Responses to “Episode #14: What Makes a Marketing Tool Effective, an Expert Interview About Practice Newsletters, and an Image Editor So Simple to Use You Won’t Have to Ask Your Kids For Help”

  1. Marc

    26. Feb, buy clomid 2013

    There is no contact information on the Newsletter web site. I have some questions I would like to ask Tina.

    Reply to this comment
  2. Evan

    26. Feb, 2013

    Matt do you recommend doing a news letter with a manufacture? Can you also post the url?

    Evan

    http://www.ny-aca.com

    Reply to this comment
  3. Andrew Mackendrick

    27. Feb, 2013

    Hi Matt,
    I have been intending to develop a practice newsletter to be send perhaps quarterly as well as trial fairly regular community newspaper adds to see how that works.
    Kind regards
    Andrew Mackendrick

    Reply to this comment
  4. Keith Boyd

    27. Feb, 2013

    Matt,
    Wow!! That was really a good video, whenever you get a chance please give me a call or email me I’d love to talk to more about it.

    Thx Keith
    240-338-8190

    Reply to this comment
  5. Gerry DuBrino

    27. Feb, 2013

    Hi Matt,
    I’m glad to see that somwone (besides myself) is addressing effective and functional advertising suggestions.
    Think about starting a consortium to pool our talents and expeerience.
    Gerry

    Reply to this comment
  6. Jeff B

    14. Mar, 2013

    Thanks again Matt. Very informative and helpful as always. I will be trying several of your suggestions. Thank you for your time and expertise. Very much appreciated.

    Reply to this comment

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