Episode #10: The Arrival of Google Plus for Businesses, an Audiology Marketing Lesson from Barack Obama, and Another Great Outsourcing Resource

Dec 22, 2011

Episode #10: The Arrival of Google Plus for Businesses, a Marketing Lesson from Barack Obama, and Another Great Outsourcing Resource

“Show notes” are posted below each episode. This is where you will find relevant information and links related specifically to the episode.

When Google Plus (Google+) first hit the scene, during the summer of 2011, I admit that I immediately became a little excited about it’s potential uses to build an audiology practice. But Google prohibited businesses from setting up profiles – stating that they were still developing the business tools for Google+. Well, the wait is over, and Google has opened up Google Plus Pages for businesses. Right now, Google+ pages are a lot like Facebook pages, but I’m confident that this is just the beginning. The magic happens as these pages become integrated with Google’s other services – which they’re starting to do already with YouTube and Google Search. Set up a Google Plus page for your audiology or hearing aid practice at plus.google.com.

During the 2004 presidential election, Howard Dean received a lot of credit for using the internet to gain support for his political campaign. In 2008, Barack Obama took the use of the internet (with the help of social media) to a whole new level. I’ll show you some interesting statistics about his Twitter campaign, contrast it with Hillary Clinton’s Twitter campaign, and discuss how you can use this information to help you grow your hearing practice.

I’ve talked about Fiverr in other episodes – and I love it. But certain projects require a bit more than $5 worth of work to get done. For more substantial outsourcing (or out-tasking) projects, check out oDesk.com. I’ll give you a couple pointers on how to get started with oDesk that could potentially save you some headache as you delegate out your audiology marketing tasks.

ANNOUNCEMENT: In a few weeks, Kevin St. Clergy and myself will be co-hosting a “Virtual Audiology Marketing Symposium”. We’ve got a bunch of audiology marketing experts presenting online seminars over the course of an entire week. All presentations will be broadcast live, and they will be free to watch live. More details will be released shortly. Make sure you’ve signed up for the show updates (in the top-right corner of this page).

Please comment below, and let me know what you think. I’ve got a ton of great content I’m planning on presenting, but I’d really like to hear what YOU want to see.


4 Responses to “Episode #10: The Arrival of Google Plus for Businesses, an Audiology Marketing Lesson from Barack Obama, and Another Great Outsourcing Resource”

  1. John Ribera

    23. Dec, 2011

    I am interested in your upcoming seminar.

    Reply to this comment
  2. Bob Keefer

    14. Jan, propecia online 2012

    Matt, thanks for your call and your referral to this website and blog. My question is: how much “twittering” do you do in your marketing (if any). If you are, what are some of the typical tweets you send out? And, do you know the demographics of the people that tend to “follow” you? Love your blog and would like to read and comment on ours as well: http://info.acousticon-usa.com/blog/

    Reply to this comment
    • Matt

      17. Jan, 2012

      Thanks Bob,

      I’ll address this in an upcoming “Ask Matt” segment. But for right now . . . I’m not a huge advocate for Twitter for a local audiology practice, but there are other gurus in the industry who would disagree with me. I’m not saying that Twitter shouldn’t be on your list of marketing tools, but I think it should be at the very bottom of the list. Twitter demographics skew younger, and it tends to be more effective for national, worldwide, or B2B campaigns.

      A local market is just too small to generate a critical mass of followers to justify the time spent. If you look at the followers of the local practices that are tweeting online, they’re almost all other audiology professionals or spammers. I’m not seeing a whole lot of potential patients. That doesn’t mean that they aren’t out there. I think they are. It’s just a matter of return on investment (your time in this case).

      For 99% of audiology practices, I think that time dedicated to Twitter would be be better spent working on their website, blog, levitra online email campaigns, video marketing, Facebook, etc.

      Reply to this comment
  3. Marc

    10. Apr, 2012

    Thanks for the info, enjoyed the series so far.

    Reply to this comment

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