Episode #9: Are There Really People With Hearing Loss Online?, Enchanting Your Patients, and a Tool to Create REALLY Creative Photos You Can Use When Marketing Your Practice

Nov 02, 2011

Episode #9: Are There Really People With Hearing Loss Online?, Enchanting Your Patients, and a Tool to Create REALLY Creative Photos You Can Use When Marketing Your Practice

“Show notes” are posted below each episode. This is where you will find relevant information and links related specifically to the episode.

I recently had a conversation with one of my long-time, and quite elderly, hearing aid patients about how he and his friends are using the internet. He reported to me that their assisted living facility had a huge computer lab, with “old ladies all over the place” communicating with their families via email, Facebook, and Skype (with webcams). He also talked about how much he enjoyed using eBay and YouTube – both of which he uses A LOT. I asked him a question I get asked a lot – just to see what his response would be. Are there enough older people online to warrant spending time marketing hearing services online? And, should we, as audiologists, focus on marketing to the children of people with hearing loss, since they’re more likely to be online than their parents?

Guy Kawasaki’s newest book outlines how successful businesses go about “enchanting” their customers. Apple computer is a great example. Their customers yearn to do business with them. And they buy levitra don’t have to create any “buy-one-get-one” offers or “10% off” coupons to attract business. While the messages in the book are useful for a lot of different types of businesses, I think they’re especially relevant to the hearing industry and marketing a hearing aid practice. I highly recommended “Enchantment: The Art of Changing Hearts, Minds, and Actions” by Guy Kawasaki.

Find it on Amazon here: http://www.amazon.com/Enchantment-Changing-Hearts-Minds-Actions/dp/1591843790

I love finding new tools online. Recently, I came across a neat resource that let’s you create REALLY creative images in seconds. Check it out at http://www.imagechef.com.

My Places for Audiology training course is now live and available at http://www.placesforaudiology.com. It teaches you step-by-step what you need to do to create and optimize a Google Places listing, to rank highly in the search results and get more patients online. Places is the easiest and cheapest (free) way to get new audiology and hearing aid patients from the internet.

I’ll be buy generic propecia online at ADA this weekend – so please say “hi” if you see me.

Also, November 11th, I’m presenting a course for ReSound on AudiologyOnline called “Audiology Marketing 2.0: Using Newer Technology to Attract Older Patients”. It’s a 60-minute webinar – and you can actually get CEUs for this one! You can register for the course at: http://www.audiologyonline.com/ceus/livecoursedetails.asp?class_id=19293

Please comment below, and let me know what you think. I’ve got a ton of great content I’m planning on presenting, but I’d really like to hear what YOU want to see.

 

2 Responses to “Episode #9: Are There Really People With Hearing Loss Online?, Enchanting Your Patients, and a Tool to Create REALLY Creative Photos You Can Use When Marketing Your Practice”

  1. Katarina

    07. Mar, 2012

    I’ve read the book – Enchantment. It’s is great reading about how to transform the current marketplace and enable customers / patients to have “the experience”. I’ve just flicked through my copy and came up with an idea for one of milf porn your next video show – how to overcome resistance.

    Reply to this comment
  2. Tony Evans, Au.D.

    15. May, 2012

    Thanks, very relevant info for me. It confirms the direction of marketing I should buy clomid go.

    Reply to this comment

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