Episode #6: Deciding if a Marketing Opportunity is Worth It, a Lesson About Social Proof, and a Video “Speed-Reading” Tool

Aug 19, 2011

Episode #6: Deciding if a Marketing Opportunity is Worth It, a Lesson About Social Proof, and a Video “Speed-Reading” Tool

“Show notes” are posted below each episode. This is where you will find relevant information and links related specifically to the episode.

Social proof when advertising a practice can be extremely valuable. Testimonials are a great way to use social proof. Make sure you’re asking for them and publishing them. But social proof can work for you AND against you. As audiologists, we’re shooting ourselves in our proverbial feet when we advertise how many patients are not doing something about their hearing loss. And, for some reason, a lot of us like to do this. Our intentions are good, but it reinforces the wrong behavior. Instead, let’s talk about how many people are finally doing something about their hearing loss and how happy they are with their hearing aids.

Your next audiology marketing campaign move shouldn’t be dictated by which marketing ad rep visited you last. It’s important to have a plan. But when reps do contact you, ask yourself this: 1) Can I at least break even with this marketing opportunity? 2) Out of all the opportunities available at this time, and all the ways I could spend this money, is this the BEST opportunity at this time?

Do you watch a lot of online video? I know you at least watch audiology practice building videos. If you want the power to speed up or slow down video online, check out Enounce MySpeed. You can download a 30-day free trial at enounce.com.

Sign up for a free month of SendPepper at SendPepperSuccess.com:

SendPepperSuccess.com – Send Pepper is the world’s first automated direct mail and e-mail marketing software designed for small business. I use it myself, and I highly recommend it. I’ve tried a few of the other email automation programs out there as well, and Send Pepper is definitely my favorite.

Please comment below, and let me know what you think. I’ve got a ton of great content I’m planning on presenting, but I’d really like to hear what YOU want to see.

 

2 Responses to “Episode #6: Deciding if a Marketing Opportunity is Worth It, a Lesson About Social Proof, and a Video “Speed-Reading” Tool”

  1. Howard Harris

    01. Sep, 2011

    I think others have stated this but I would like you to explore some ideas about physician marketing; what is effective, levitra online how to get physician time to meet, etc. Thanks.

    Reply to this comment
    • Matt

      06. Sep, 2011

      Thanks for buy clomid the comment Howard,
      I finally touch on physician marketing in episode 7. More discussion to come in the future.

      Reply to this comment

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