Episode #5: The Power of a Patient Newsletter, a Question About Google Adwords, and a Clinical Talkback Tool

Jul 03, 2011

Episode #5: The Power of a Patient Newsletter, a Question About Google Adwords, and a Clinical Talkback Tool

“Show notes” are posted below each episode. This is where you will find relevant information and links related specifically to the episode.

A patient newsletter is a fantastic way to nurture your relationships buy clomid online with existing patients. You never know when they’re going to be ready to take the next step to improve their hearing. When they are ready, we want to make sure that they think of your practice first – and they feel as though they already have a relationship with you. There are a bunch of ways to successfully implement an audiology patient newsletter. We use a customized MS Publisher template, create our own content, and ship it out using Click2Mail.

I love Google AdWords! If you’re just starting out, it’s the only way to show up at the top of Google’s search results IMMEDIATELY. There are right ways and wrong ways to use AdWords. I see a lot of audiologists using adwords the wrong way. I go through three simple rules that will greatly improve your results, but there is a whole lot more to building a successful AdWords campaign. If you’re going to do it yourself, you can learn about the basics at: google.com/ads. Start our slowly, and contact me if you want to learn some tricks for our industry that can really ramp up your campaigns.

If you’re looking levitra online for a good speaker-based talkback solution for your audiometer and booth, check this out:

Add cheap PC speakers and a cheap PC mic, and you’re good to go!

Sign up for a free month of SendPepper at SendPepperSuccess.com:

SendPepperSuccess.com – Send Pepper is the world’s first automated direct mail and e-mail marketing software designed for small business. I use it myself, and I highly recommend it. I’ve tried a few of the other email automation programs out there as well, and Send Pepper is definitely my favorite.

Please comment below, and let me know what you think. I’ve got a ton of great content I’m planning on presenting, but I’d really like to hear what YOU want to see.


2 Responses to “Episode #5: The Power of a Patient Newsletter, a Question About Google Adwords, and a Clinical Talkback Tool”

  1. evan

    21. priligy online Jul, 2011

    Excellent!! Love the show. Just stumbled upon this and quickly watched all 5 of the ep. I live in NY and hope to introduce many of these methods in my practice. I have a suggestion for a show. How to milf porn get Dr. referrals. Which Dr.s we should go after? What we should say? And how to get them to refer to us instead of an ENT. Looking forward to hearing from you!

    Reply to this comment
    • Matt

      21. Jul, 2011

      Hi Evan, Thanks for your comment! I’ll work on an buy propecia “Ask Matt” physician referral segment in an upcoming episode. My quick take: Like a lot of marketing, it’s about being “remarkable” in the minds of the physicians. (Think about the purple cow.) This can happen organically by providing exceptional patient experiences – but it can take a while. Really happy patients brag to their doctors. Another way is to provide the physician himself/herself with a “remarkable” experience. This way is a lot quicker. This is essentially what audiologists are trying to do when they personally introduce themselves, periodically drop off candy, etc. But, that’s not really “remarkable”. Where’s the creativity?

      Reply to this comment

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