Episode #3: Being Prepared With AARP’s “Top 10 Hearing Aid Buying Tips”

May 17, 2011

Episode #3: Being Prepared With AARP’s “Top 10 Hearing Aid Buying Tips”

“Show notes” are posted below each episode.  This is where you will find relevant information and links related specifically to the episode.

In this episode, we go over AARP’s “Top 10 Hearing Aid Buying Tips”.  Successful marketers always try to exceed customer expectations.  Given the publishing power of AARP, there’s a good chance some of your patients and potential patients have read (or will read) this article.  These patients will be coming in with certain expectations.  It’s a whole lot easier to exceed expectations when you know what the expectations are.

If you haven’t read the article, you can find it here:

http://www.aarp.org/health/conditions-treatments/info-05-2011/getting-the-right-hearing-aid.html

An easy way to offer auditory training to your patients is through LACE.

Purchase LACE Auditory Training Software Here

And don’t forget about our friends at SendPepper:

SendPepperSuccess.com – Send Pepper is the world’s first automated direct mail and e-mail marketing software designed for small business.  I use it myself, and I highly recommend it.  I’ve tried a few of the other email automation programs out there as well, and Send Pepper is definitely my favorite.

Please comment below, and let me know what you think.  I’ve got a ton of great content I’m planning on presenting, but I’d really like to hear what YOU want to see.

 

2 Responses to “Episode #3: Being Prepared With AARP’s “Top 10 Hearing Aid Buying Tips””

  1. Nathan

    09. Feb, 2012

    I like your segments. Very informative. I do somewhat object to the chiseling (although brief and tactful) in the difference between an audiologist and a hearing instrument specialist. If you are speaking on a hearing aid front, then I think you should place more emphasis on the expertise and practices in hearing aid fitting rather than the credentials behind the name. As we all know, there is no such degree in hearing aids and even an audiologist often times has little to no training in hearing aids from audiology school. In our practice, we are also a bit evangelistic when it comes to real-ear, LACE, QuickSIN, routine tymp measurements, and strong referral connection with an ENT/audiology clinic when medical situations arise. There is no other LACE facility within an hour from us, and although we are positioned right in the middle of several ENT practices associated with the University of Missouri, we frequently hear “Wow, I’ve never had that done before” after programming using our SpeechLink real ear system. We are even an authorized referral source for Cochlear Americas although we do not make a dime for these referrals. We have picked up many pieces where an audiology practice has left off and as hearing instrument specialists, we cannot bill Medicare for these services. We just do these things because it’s good business and it makes our patients happy. I will admit that there are quite a few sleazy hearing aid fitters, but the credentials behind a name only serves to better enable a person to do what they would normally do anyway.

    Reply to this comment
    • Matt

      10. propecia online Feb, 2012

      Thanks for your comment Nathan,

      It sounds like you’re doing some great clinical work. I’m well aware that the credentials do not make you a great clinician, and there are plenty of horrible audiologists, just as there are a lot of very good hearing instrument specialists. Any references to hearing instrument specialists are meant to encourage audiologists to step up their game – not to disparage hearing instrument specialists. Being an audiologist myself, I chose audiologists as my target audience, and I direct my comments at audiologists. Of course, most of what I talk about can be applied to hearing instrument specialists, and I know a bunch that watch the show – which is great. To the milf porn promotion of the high quality services . . . Matt.

      Reply to this comment

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